Adrianna Papell saw a 30% revenue increase with Frenzy AI compared to their previous merchandising tools
Slisha Kankariya Shah
SVP Global Digital Commerce & Marketing
“Even with years of experience, you can't always predict what customers will respond to. Frenzy helps shoppers find the right products faster, and the A/B tests show us what actually drives more revenue. The best part is that we keep finding new opportunities to improve.”
Adrianna Papell's shoppers needed an easier way to find the right outfit for special occasions. Shopify's basic merchandising rules made finding the right products harder, while leaving the team guessing which strategies would drive the most sales.
Frenzy AI used shoppers' tastes and preferences to show them more relevant products, helping them find what they wanted faster. Through ongoing optimization testing, Frenzy identified the highest-revenue merchandising strategies and continued improving the shopping experience.
Initial benchmarks (September 2023 to June 2024, with dates varying by placement): 30% more revenue and 18% higher conversion across Collection Pages, PDP Recommendations and Landing Page Recommendations, versus the prior setup. The combined revenue comparison is normalized to 30 days. Eight follow-on tests (July 23, 2025 to September 8, 2026): $385,799 in additional revenue across Collection Pages and PDP Recommendations, versus their previous Frenzy winners.
+30%
Revenue Increase
+18%
Conversion Rate Increase
46x
Return On Investment
