James ChangNov 32 min readNew Features 11-4-24Top 5 Users: This drop-down lets you explore your top 5 customer affinity profiles, including their purchase history and the tailored...
James ChangOct 172 min readShopify Sites Need an App-Like Experience for Mobile UsersIt’s no secret - mobile shopping is taking over. In fact, mobile commerce is projected to account for $2.5 trillion or 60% of global...
James ChangOct 31 min readHow Frenzy AI Personalization Works1.Frenzy AI tracks each site visitor's activity, including search behavior, collections viewed, product clicks, add-to-cart actions,...
James ChangOct 13 min readThe Power of Search and Personalization Working Together (Shopify Semantic Search vs. Frenzy AI Search)Shopify's investment in their AI-powered Semantic Search, especially with the recent hire of a former Microsoft executive Mikhail...
James ChangSep 262 min readIs Your Shopify Store Ready for AI Merchandising?For AI personalization to be truly effective, your Shopify store needs a certain level of web traffic and product variety. Based on our...
James ChangSep 252 min readThe Different Types of PersonalizationHere are the different types of personalization that Shopify Store Managers can utilize. 1. Audience Personalization : This type of...
James ChangSep 182 min readWhy Too Many Product Carousels Can Hurt Your Shopify StoreDon’t overwhelm your customers with too many product carousels on your eCommerce site. Stick to a few smart ones that recommend the right...
James ChangSep 182 min read57% of Online Shoppers Don’t Scroll Past the First Few Rows of Product ResultsAttention spans are shorter than ever. Research shows that 57% of customers don’t scroll beyond the first few rows of products when...
James ChangAug 231 min readDon't Blindly Increase Ad SpendLooking to improve YoY growth or offset declining sales? Just increase your ad spend! 🤑 It seems like an obvious mistake but we see so...
James ChangAug 212 min readKey Factors of Successful Shopify StoresHere are the top key factors we've observed that separate the successful Shopify stores/D2C Brands we work with from the...
James ChangAug 211 min readA/B Test EVERYTHING pt.2 Have you ever made some site updates that you were really excited about only to see your revenue and conversion rate immediately drop the...
James ChangAug 211 min readA/B Test Everything Pt.1 Every change you make on your Shopify store should be thoroughly A/B tested against the previous state. Whether re-arranging a collection...