RTA switched from Searchspring to Frenzy AI and saw a 362% conversion rate increase
Full Case Study Video
“Frenzy AI has transformed the way we merchandise. We’ve seen a substantial increase in orders, improved sell-through on slower-moving items, and more time freed up to focus on growing other areas of the business.”
David Rimokh
CEO
Before partnering with Frenzy AI, RTA faced the common challenge of manual, time-consuming merchandising that couldn’t adapt to individual customer preferences. With a vast product catalog and limited resources, the team struggled to deliver personalized shopping experiences at scale. Merchandising relied heavily on manual effort, requiring constant oversight and offering the same static experience to every visitor -regardless of their interests or intent. As the brand scaled, it became increasingly clear that a more dynamic, automated approach was needed to not only ease the operational burden but also improve performance across key metrics.
Frenzy AI powers 1:1 personalization across every part of the RTA shopping experience - removing the need for manual merchandising while significantly boosting performance. From the moment a visitor lands on site, every page is tailored to their unique preferences and behavior in real time, delivering faster paths to purchase and higher conversion.
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AI powered site search
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AI powered landing pages
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AI powered collection pages
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AI powered recommendations
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AI powered cross-sell bundles
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1:1 personalization end-to-end
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Since switching to Frenzy AI, RTA has experienced transformative results across both performance and workflow. The brand saw a 230% increase in revenue and a 362% lift in conversion rate compared to their previous merchandising tool. With a 24× ROI, the impact was immediate and clear. By automating the entire merchandising process and delivering 1:1 personalized experiences to each visitor, Frenzy freed up the RTA team to focus on strategy - not manual work. As a result, roles like site merchandising were streamlined, enabling the team to reallocate resources and operate more efficiently. RTA credits not only the performance gains, but also Frenzy’s hands-on support and deep optimization, which made the entire transition seamless.
Alexis Arreola
eCommerce Manager
“As a longtime site merchandiser, Frenzy AI has taken the stress and time out of traditional hand-merchandising. I’m no longer spending countless hours curating a single page and hoping it resonates with our customers. Frenzy empowers us to deliver personalized experiences at scale, tailoring pages to each customer’s unique shopping habits. It’s no longer a one-size-fits-all approach, and that’s been a game changer for our business.”
+230%
Revenue Increase
+362%
Conversion Rate Increase
24x
Return On Investment