SOHO x Gameday Couture saw a 85% conversion rate increase with Frenzy AI compared to their previous merchandising tools
Full Case Study Video
Candice Shaw
Director of eCommerce
“With over 30,000 SKUs, manual merchandising just wasn’t scalable. Frenzy helped us personalize the site around what shoppers actually want, and the lift in conversion and revenue validated how important intelligent merchandising really is.”
_gamedaycouture.png)
Gameday Couture had over 30,000 products and a catalog that changed all the time with different teams, seasons, and new drops. Their team was sorting products by hand, which took a lot of time and made it hard for shoppers to quickly find what they wanted.
Frenzy AI replaced manual rules with smart personalization. Instead of showing the same products to everyone, the site now automatically highlights the items each shopper is most likely to want based on what they click on, engage with, and buy.
-
AI powered site search
-
AI powered landing pages
-
AI powered collection pages
-
AI powered recommendations
-
AI powered cross-sell bundles
-
1:1 personalization end-to-end
-
Shoppers found the right products faster, and the site performed much better. Gameday Couture saw an 85% lift in conversion rate and a 74% increase in revenue compared to their previous merchandising setup. Their team also saved time and could focus more on strategy instead of manually updating collections.
+74%
Revenue Increase
+85%
Conversion Rate Increase
19x
Return On Investment