Make Your Shopify Site Feel and Function Like a Mobile App for (Mobile) Shoppers

It’s no secret - mobile shopping is taking over. In fact, mobile commerce is projected to account for $2.5 trillion or 60% of global online sales this year [Resource: Invesp]. As shoppers increasingly browse and buy on their phones, it’s crucial that your Shopify store not only functions but feels like a mobile app when visited from an Android or iOS device.

Here are the key features we’ve seen drive the highest conversion rates and revenue growth across our Shopify partners:

Quick-Add Buttons: Allow mobile users to effortlessly add product variants to their cart directly from the product listing page (PLP) or recommendation carousel, without needing to visit the product detail page (PDP). Unlike quick-view, which opens a separate pop-up, quick-add streamlines the process and consistently outperforms quick-view for mobile shoppers in both conversion rates and revenue generation.

Fast Swiping Experience: The top-performing mobile Shopify sites ensure a smooth, fast-swiping experience in their recommendation carousels. This eliminates any latency or misclicks, allowing users to browse effortlessly and engage more deeply with the product offerings.

Dynamic Bundling: Letting mobile shoppers add product bundles to their cart with a single click drives higher average order value (AOV) and units per transaction (UPT), especially when the bundle options are personalized to the individual shopper. This seamless cross-sell experience boosts engagement and encourages larger purchases.

Load More Instead of Pagination: Mobile shoppers prefer scrolling over tapping through pages. It’s better to continuously load products as users scroll rather than using a “load more” button or pagination. This ensures they don’t assume there are no more products to browse, which can lead to a frustrating experience and lower conversion rates.

Load More

Pagination

Search Button in the Navigation Menu: Make search effortless on both mobile and desktop with a clearly visible search icon and an easy-to-access search bar. This ensures users can quickly find what they need or explore your full catalog without friction.

Search Bar on Search Page/PLP: A search bar should be available on the search results page, allowing users to refine or enter new searches without needing to navigate back to the main menu. This ensures a frictionless experience, making it easier for customers to find what they’re looking for.

Optimized Search Preview: A well-designed search preview helps shoppers find what they want faster. Before they even complete a query, they see a mix of personalized picks, bestsellers, and smart suggestions. Frenzy AI optimizes this experience, using proprietary AI to surface the most relevant products instantly - driving conversions while keeping the full search page just a tap away.

Mobile Screen Stability: Some Shopify themes cause an annoying side-to-side screen shift when scrolling on mobile. While Shopify's visual stability grading system flags some issues, it’s not always accurate. Be sure to manually check your PDPs and product listing pages (search & collections) on a mobile device to ensure a smooth, stable experience. We captured this issue on video while assisting a client with site debugging:

Personalized Merchandising Assortments: To prevent endless scrolling, personalized product assortments push the items most likely to convert to the top of the page. Mobile users are quick to bounce if they can’t find what they’re looking for without hassle. Prioritizing relevance keeps them engaged and significantly improves conversion chances.

Shopper Example A

Shopper Example B

'Shop All' Collection Page: Help first-time visitors and returning customers by adding a 'Shop All' page in your navigation. This lets them explore your entire catalog with one click. Frenzy AI personalizes this page for each customer, while also allowing for manual curation and merchandising rules when needed.