Tapcart Integration (Search, Collections, Recs) Full integration of Frenzy AI components into Tapcart-powered mobile apps. Real-time personalization is now live for app shoppers, with unified session IDs between online store and mobile app coming soon. Tapcart Analytics Bottom-of-funnel analytics for mobile apps, showing exactly where users convert and how each touchpoint performs (search, collections, recs). Fuego.io Integration (Partial) Baseline merchandising is live for brands using...

If you see a sudden drop in revenue or conversion rate in Shopify analytics, 90% of the time it’s a top-of-funnel issue or other bottom-of-funnel issue, not merchandising. Shopify reporting combines top-of-funnel  (traffic quality) and bottom-of-funnel  (on-site merchandising, theme, website layout, promotional site banners etc.) metrics, which can create confusion when diagnosing performance changes. If your merchandising setup hasn’t fundamentally changed and you see a sharp decline, it’s...

“AI-powered” gets thrown around a lot, but is your site really  adapting to each visitor? We’ve audited thousands of Shopify stores and...