If you see a sudden drop in revenue or conversion rate in Shopify analytics, 90% of the time it’s a top-of-funnel issue or other bottom-of-funnel issue, not merchandising. Shopify reporting combines top-of-funnel  (traffic quality) and bottom-of-funnel  (on-site merchandising, theme, website layout, promotional site banners etc.) metrics, which can create confusion when diagnosing performance changes. If your merchandising setup hasn’t fundamentally changed and you see a sharp decline, it’s...

“AI-powered” gets thrown around a lot, but is your site really  adapting to each visitor? We’ve audited thousands of Shopify stores and...

If you’re running a Shopify store in 2025 and your conversion rate (CVR) looks slightly or alarmingly down YOY, you’re not alone. For...