For years, Frenzy AI has advertised an average 38% revenue increase compared to a Shopify store's previous merchandising setup. We're now retiring that number. As Frenzy has grown and started working with larger Shopify brands, we decided to revisit our results and recalculate our performance benchmarks. We reviewed the initial A/B tests from all customers, comparing Frenzy against the merchandising those stores were previously using. The updated result is 28.1% average revenue lift across...

If you see a sudden drop in revenue or conversion rate in Shopify analytics, 90% of the time it’s a top-of-funnel issue or other bottom-of-funnel issue, not merchandising. Shopify reporting combines top-of-funnel (traffic quality) and bottom-of-funnel (on-site merchandising, theme, website layout, promotional site banners etc.) metrics, which can create confusion when diagnosing performance changes. If your merchandising setup hasn’t fundamentally changed and you see a sharp decline, it’s...

“AI-powered” gets thrown around a lot, but is your site really adapting to each visitor? We’ve audited thousands of Shopify stores and...